Bristol Breast Care Centre scoops €5,000 in European dance video contest
Friday, 15 November 2013
The Bristol Breast Care Centre at Southmead Hospital has scooped the second prize of €5,000 in the first European Pink Glove Dance video contest to raise awareness of breast cancer.
It fought off tough competition from entries around Europe to win the prize for its chosen charity BUST (Breast Cancer Unit Support Trust), which raises money for equipment and treatments at the centre.
The centre’s video featured breast cancer survivors, hospital staff and supporters of BUST dancing to One Direction’s What Makes You Beautiful in pink gloves to raise awareness of the importance of early detection and treatment of breast cancer.
BUST plan on donating the money to North Bristol NHS Trust to fund equipment for the new Bristol Breast Care Centre, which is currently being built in a renovation of Beaufort House on the Southmead Hospital site, and will open in Summer 2014.
Simon Cawthorn, consultant breast surgeon at Southmead Hospital, who starred in the video alongside consultant surgeon Zenon Rayter said: “We are over the moon to have won this fantastic prize. It was a very close run contest, particularly with the hospital in Spain who won.
“A huge thank you to the people of Bristol who voted or shared our video, helping us to reinforce the important message of breast cancer awareness.
“As we prepare to move into a new Bristol Breast Care Centre, currently being built on the Southmead Hospital site, and opening in May next year, this is a huge boost to the project’s fundraising appeal and to the team.”
More than 65,000 people voted for the video which has attracted support on Twitter from Stephen Fry, Beth Tweddle and co-owner of Aardman Animations Peter Lord.
Jenny Wookey, chairwoman of BUST and the driving force behind the video, adds: “We are delighted that the Bristol Breast Care Centre is donating the prize money to BUST who have made the decision to use it to buy diagnostic equipment for the new Bristol Breast Care Centre.
“So many people worked very hard to make this happen including Simon’s son Josh and Bristol based film company New Fruit who made the video, BUST committee members, hospital staff and volunteers - all of whom participated in the video and encouraged friends, relatives and colleagues to vote for it. “
Medline, the creators of the YouTube sensation Pink Glove Dance® video and makers of the pink examination gloves, sponsored the Pink Glove Dance video competition.