Bristol wins Hello campaign of the year award

Friday, 25 November 2011

The Bristol Hello Group, led by North Bristol NHS Trust, Bristol City Council, NHS Bristol and the University of the West of England, is celebrating after winning a Shine a Light national campaign award for their outstanding contribution towards the Hello campaign - the national year of communication.

At the awards ceremony on November 23 hosted by Vanessa Feltz, the Bristol Hello group was crowned the winner of The Hello Campaign Award for their work supporting children and young people’s communication development in Bristol.

Rebecca Cross at Bristol City Council, said: “The Bristol Hello group are thrilled to have won this award.

“A wide range of people in Bristol have all worked very hard over the last year to spread the Hello message, and to increase understanding of how important it is to develop good communication skills.

“The group share the belief that improving our children and young people's communication skills is a crucial factor in improving outcomes through into adulthood.

“Winning this award will hopefully encourage even more communication champions to come forward from across the children's workforce.”

To support the national Hello campaign, the team focused on seminars, training, developing champions in schools and working with parents to help them support their children’s speech and language development. 

Through the summer, speech and language therapists from North Bristol NHS Trust promoted Bristol Zoo’s WOW Gorilla trail, with tips for talking points.

Sixty-five per cent of teaching staff from a group of schools in south Bristol completed ‘Language for Life’ training.

Cabinet Member for Children and Young People Cllr Clare Campion-Smith

said: “The success of the Bristol campaign has really been down to partnership working, good ideas and a determination to shout loud about it.  Well done to everyone involved.”

Anita Kerwin-Nye, Director of The Communication Trust, said: “Huge congratulations to the Bristol Hello Group.

“On behalf of everyone involved in Hello, we would like to thank them for their support and outstanding contribution to the campaign.

“The judging panel were blown away by the innovation and creativity the group used to bring the Hello campaign to life in Bristol.

“It has ranged from partnering with Bristol Zoo to use their gorilla trail to promote language development, to running a Bristol Communication Week in September that gave information on communication to parents through Children’s Centres.

“Top tips on communication were circulated to all the children’s workforce and a recipe book with symbols was developed for children that use alternative and augmentative communication.

“The Bristol Hello Group has shown they have a ‘whole city’ approach to supporting children and young people’s communication development.

“Their focus is clearly not just for the national year of communication - long term benefits will be felt in Bristol."

Hello is a campaign to make children and young people’s communication development a priority in homes, nurseries and schools across the country.

The Shine a Light awards were designed to honour individuals, teams, projects, communication friendly settings and communities that have excelled in the area of speech, language and communication.

Applications were considered by 40 judges, including Dame Clare Tickell, who recently led a government review of the Early Years Foundation Stage, Professor Neil Mercer from the University of Cambridge, Professor Geoff Lindsay of the University of Warwick and Jean Gross, England’s Communication Champion for children. Thirty-four organisations were shortlisted for awards.

Hello is the national year of communication - a campaign to increase understanding of how important it is for children and young people to develop good communication skills. The campaign is run by The Communication Trust.