Southmead retains Baby-Friendly status

Monday, 25 July 2011

Southmead Hospital has once again been awarded Baby Friendly status by UNICEF and the World Health Organisation for the high quality education and practical advice it gives new mums about breast-feeding.

The maternity teams scored 100 percent on the standards to achieve the status which means that it will stay with the hospital for the next three to four years.

Southmead was first granted Baby Friendly status back in 2005 and was one of the first units of its size in the country to get the accolade and has continued to meet the standards since then in regular reviews.

Rachel Fielding, Deputy Director of Midwifery, said: “There has been a tremendous commitment by all involved, a great team effort which has included midwives, medical staff and our maternity care assistants with the assessors being impressed by the enthusiasm and willingness of all staff. 

We demonstrated that we continue to be a unit where women can be assured of continuity and a consistent approach by all in support of breastfeeding their baby.”