Southmead Hospital’s Neonatal Intensive Care Unit (NICU) is celebrating after being reaccredited by UNICEF’s Baby Friendly Initiative (BFI).
This reaccreditation confirms that the unit which cares for sick and premature babies continues to meet the highest standards in supporting infant feeding and parent-baby relationships. The NICU first received full Baby Friendly accreditation in 2022 and it has now been confirmed that the unit has retained this position following another full assessment.
The Baby Friendly Initiative, led by UNICEF UK, is a globally recognised programme that supports healthcare services to improve care for babies, their mothers, and families. It focuses on promoting breastfeeding, parent-child bonding, and ensuring staff are trained to deliver evidence-based, compassionate care. Reaccreditation means the NICU has successfully demonstrated that these standards have not only been met but sustained over time.
A new BFI plaque is now on display at Southmead’s NICU, marking this milestone and the team’s ongoing dedication to excellence.
Cathy Budd, Infant Feeding Specialist Nurse at NBT, said:
“This is a proud moment for our team. It reflects the care, compassion and consistency we strive to offer every family. We’re committed to supporting parents in building strong bonds with their babies, and ensuring feeding support is tailored, respectful and empowering.”
“We feel like we were wrapped in a little hug” shared a parent during the assessment, many have praised the kindness, support and care provided by NICU staff. A few suggestions for improvement were also shared, and the team has been actively working to address these.
Julie Northrop, Divisional Director of Midwifery and Nursing for Women and Children’s Division, added:
“Achieving and maintaining Baby Friendly standards is a significant accomplishment. It requires dedication, teamwork and a shared vision for high-quality, family-centred care. I am aware there are some improvements that we need to make, but I’m so proud of our NICU colleagues.”Professor Steve Hams, Group Chief Nursing and Improvement Officer said:
“This reaccreditation is a powerful testament to the professionalism and compassion of our NICU team. Their work embodies our values and ensures that even our tiniest patients receive the very best start in life.”
The Baby Friendly Initiative is widely regarded as the gold standard for infant care. It helps services embed practices that protect, promote and support breastfeeding and responsive parenting both of which are proven to improve health outcomes for babies and families.
As the NICU team looks ahead to the GOLD award, their focus remains on continuous improvement and ensuring every baby and family receives the highest quality care.